The following data privacy statement applies for the use of our internet presence:

and informs you as the person concerned within the meaning of the data privacy law and user of this internet presence regarding the processing of personal data. Personal data are individual entries regarding personal or factual circumstances of an identified, or identifiable, natural person.

The responsible party within the meaning of the GDPR is
KIDS interactive GmbH
Erich-Kästner-Str. 1a
99094 Erfurt
(hereinafter referred to as the responsible)

The data protection officer of the responsible is

Landgraf Datenschutz GmbH
Markt 22
07743 Jena
+49 (0) 3641 316118

For any questions and suggestions regarding data protection, you can contact our data protection officer directly.

1.    General information

When visiting our website, the platform provider (or its web space provider) collects data about each access to the offer. These access data include:

  • the name of the accessed website,
  • IP address of the requesting computer,
  • the date and time of access,
  • the amount of data transmitted,
  • the browser type and version,
  • the operating system used by the user,
  • the website from which the user visits this website (referrer URL),
  • the provider requesting access

The data specified will be processed by operators for the following processes:

  • improving and guaranteeing the connection to the website,
  • improving the website’s usability
  • evaluation of system security and stability as well as
  • administrative purposes.

The legal basis for data processing is Art. 6 paragraph 1, letter f of the GDPR. The legitimate interest of the provider follows from the purposes listed above for data collection. The data is anonymous and is stored separately from any personal data you may have provided. It is not possible to draw conclusions about a specific person.

Your personal data are not shared with third parties for purposes other than those listed below. There is no transmission for other reasons.

We only share your personal data with third parties if:

  • The user has expressly given consent pursuant to Article 6, paragraph 1, sentence 1, letter a of the GDPR,
  • the disclosure thereof is necessary for the establishment, exercise or defence of legal claims pursuant to Article 6, paragraph 1, sentence 1, letter f of the GDPR, and there is no reason to believe that you have an overriding interest requiring protection in the non-disclosure of your data,
  • the disclosure thereof is necessary for compliance with a legal obligation pursuant to Article 6, paragraph 1, sentence 1, letter c of the GDPR; and
  • the disclosure thereof is permitted by law and is required for the performance of a contract with users in accordance with Article 6, paragraph 1, sentence 1, letter b of the GDPR.

Cookies, general

We use cookies on our website. Cookies are small (text) files that are automatically created and saved on your device (smartphone, laptop,tablet, PC etc.). Most cookies are so-called “session cookies”, which are deleted after the session has ended. In individual cases, however, these cookies do provide information, in order to automatically recognise the user. By means of a so-called cookie ID, web pages and servers can be assigned to the specific internet browser in which the cookie was stored. Cookies improve the user friendliness of our internet presence and enable a technically accurate and optimized condition for our internet presence. If you do not agree with the use of Cookies you have the option to restrict their use, or fully deactivate them in your browser settings. In the event of restriction or deactivation the use of the internet presence can be limited. The legal basis for data processing is Art. 6 paragraph 1, letter f of the GDPR. Our legitimate interest results from the above mentioned purposes for data collection.

Google Web Fonts

We use Web Fonts provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). The service is used for uniform and correct display of fonts on our website. For this purpose, the browser used by you has to connect with the Google servers and loads the required web fonts into your browser cache as you access a page of our website. Google learns that our website has been accessed via your IP address. The legal basis for the use of Google Web Fonts is Art. 6 paragraph 1 letter f of the GDPR (legitimate interest). Our legitimate interest is the uniform and correct display of the fonts on our website. Further information about Google Web Fonts and Google’s Privacy Policy can be found:  

  • (Google’s Privacy Policy)


The provider of this internet presence provides information regarding individual offers with the newsletter. If users of this internet presence wish to receive the newsletter an e-mail address will be required. Use of the e-mail address will take place only if the user has expressly authorised this in accordance with Art. 6, para. 1 p. 1 lit. a GDPR. This e-mail address will be checked as to whether the user is also the owner/authorised user of the e-mail address. The data is used solely for sending the newsletter, it is not forwarded on to third parties. Additional data is not collected. When registering to receive the newsletter the IP address and the date of the registration are saved. The saved data is solely used as a safeguard in the event that a third party has misused the address and completed the registration for the newsletter without the knowledge of the owner, or authorised user. The consent to the storage of data and its use can be revoked at any time via a link in the newsletter itself, in the profile area ,or via notification to the above contact options or via e-mail to info(at)

ZFor the sending of our newsletter, we use CleverReach service of CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service for sending and organising the newsletters. By using CleverReach we can analyse how many recipients have opened the newsletter and how often which link inside the newsletter has been clicked. In addition, we can evaluate whether an action that has been predefined in the newsletter actually occurred after the link was clicked. For more information on data analysis service by CleverReach newsletters, please visit:

The data entered by the user when subscribing for the newsletter (e.g. e-mail address) will be transmitted unencrypted to CleverReach and stored on the CleverReach servers in Germany or Ireland. The legal basis for the data processing for the newsletter subscription is your consent with the Art. 6 paragraph 1 letter a of the GDPR. You may revoke any consent you have provided at any time. To do this, unsubscribe from the newsletter. A corresponding link to unsubscribe can be found in the respective newsletter. To revoke your consent it is enough to simply send an e-mail to The legality of the data processing operations carried out until the revocation remains unaffected by the revocation. The same applies if you do not wish an analysis by CleverReach. In this case, you must unsubscribe from the newsletter. Here too, a click on the link in the newsletter message or a quick e-mail to is sufficient.

The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted from our servers as well as those of CleverReach. Provided we have stored data of yours for other purposes (e.g. e-mail addresses for contract completion), these remain unaffected by this.

For more details, please consult the Data Protection Provisions of CleverReach at:

How to contact us

You have the opportunity to contact us via various communication channels such as e-mail, telephone or post. In case of contacting us, we will store your data for the purpose of processing the request. No data is disclosed to third parties. The processing of personal data takes place in accordance with Art. 6 para. 1 p. 1 lit. f of the GDPR. The legitimate interest here is in processing your request. If your contact is aimed at the completion of a contract the legal basis is also Art. 6 para. 1 p. 1 lit. b GDPR.

2.    Social-Media-Plugins

Use of YouTube-Videos

We embed YouTube videos about the embedding feature of YouTube on our website. YouTube is a service operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“). Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

The embedding of the videos is done in expanded data protection mode. According to YouTube storage of user information first begins with the beginning of the playback of the video. When video is started, the provider sets “YouTube” cookies in order to collect information about user behaviour According to “Youtube” the cookies are used to record video statistics, to improve user-friendliness and to avoid improper actions. If you are logged in to Google, your information will be directly associated with your account when you click on a video. This can be prevented if you log out before activating the button. Google stores and evaluates your data. This happens regardless of whether you are logged in or not. Such an evaluation takes place in particular according to Art. 6 par.1 letter f GDPR, on the basis of the legitimate interests of Google in the insertion of personalised advertising, market research and/or demand-oriented design of its website. You have the right to object to the creation of these user profiles. You must contact YouTube to exercise this right.

Further information on YouTube data protection can be found in the provider’s privacy policy at:

3.    Web Analysis

We use web tracking and web analysis services. These are services that allow analysis of the use of our website. We use this data to improve the website and to make our offer more appealing to you. The legal basis for the use of web analysis tools is Art. 6 para. 1 p. 1 lit. f of the GDPR. We have a legitimate interest in analysing user behaviour in our website in order to optimise both our website and our advertising.

Matomo (formerly Piwik)

This website uses Matomo. Matomo is an open-source software for statistical analysis of user access to websites ( Matomo uses the so-called “cookies” to evaluate the user access. This information is stored exclusively on our servers in Germany. You can prevent the evaluation of these data by deleting existing cookies and disabling the storage of cookies. Disabling the storage of cookies is possible via your browser settings. Preventing the use of Matomo is possible by removing the following checkmark to enable the opt-out plug-in:

If you disable the use of cookies, there may be restrictions on the use of the website. We use Matomo with the extension “AnonymizeIP”. As a result, IP addresses are further processed in truncated form, making it impossible to relate them directly to any individual. The IP address transmitted to Matomo from your browser will not be merged with other data collected by us.

4.    Your rights as an affected person

You have the following rights towards us with respect to the personal data concerning you:

  • Revocation of consent
  • Information
  • Correction
  • Cancellation
  • Restriction of processing
  • Right to data portability
  • Right of appeal to a supervisory authority

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

5.    Data security

When visiting this website the SSL procedure (Secure Socket Layer) is used in connection with the highest supported encryption level of the respective browser used by the user. Generally this is a 256 Bit encryption. If the Browser used by the user does not support 256 Bit encryption then 128 Bit v3 technology is used. The encrypted transmission of a page of this internet presence can be recognised by the key, or castle symbol in the status bar of the browser.

In addition to SSL encryption technical and organisational security measures are implemented for the protection of the data against accidental or wilful manipulation, loss, destruction or against unauthorised access by third parties. These security measures are being continuously improved in line with technological developments.